NOW OPEN

GEORGE V STORE

35 AVENUE GEORGE V, PARIS

MUCH MORE THAN A SHOWCASE FOR OUR ETHICAL WOMENSWEAR, MENSWEAR AND ACCESSORY COLLECTIONS, THE STORE ON AVENUE GEORGE V IS MEANT TO BE AN INTRODUCTION TO THE WORLD OF ICICLE IN PARIS.

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35 AVENUE GEORGE V

ICICLE chose a historical townhouse built in 1894, located between the Champs-Élysées and avenue Montaigne, to open the brand’s first flagship outside China.

According to Belgian architect Bernard Dubois, this place was designed in the following way: « The interior design makes extensive use of solid, natural materials, with eco-awareness and durability in mind. » Pure white hues, rich earth tones and wood shades are conveyed by organic materials of highest quality.

The architectural lines intertwine Chinese and European traditions in a play of similarities and differences. A unique alliance that resonates through a minimalistic design. 

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    « Like the garments designed by ICICLE, it challenges the excessive consumerism of our era and the concern for immediacy and disposability. » Bernard Dubois

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A NATURAL WAY OF CREATING, BEING AND LIVING

The boutique is composed of 4 levels: three floors dedicated to our collections and a cultural space that shelters a bookstore and art-gallery. A unique place, where Chinese and French culture inspire and nourish each other, where texts play with images and where Classics debate with Modern scriptures. From its conception to its unique experience, ICICLE George V embodies every value and aesthetic of ICICLE in Paris. A haven to live in according to nature: following the way of Heaven and listening to the Earth.

35 avenue George V
75008 Paris
Open from 10:30am to 19:30pm
Monday to Saturday

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