ICICLE chose a historical townhouse built in 1894, located between the Champs-Élysées and avenue Montaigne, to open the brand’s first flagship outside China.
According to Belgian architect Bernard Dubois, this place was designed in the following way: « The interior design makes extensive use of solid, natural materials, with eco-awareness and durability in mind. » Pure white hues, rich earth tones and wood shades are conveyed by organic materials of highest quality.
The architectural lines intertwine Chinese and European traditions in a play of similarities and differences. A unique alliance that resonates through a minimalistic design.